About Blind Beauty

My name is Hazal and I am the face behind the brand. I have always been into beauty and obsessed with skincare in particular. Unfortunately, in 2019, I was diagnosed with a rare brain condition which robbed me of my sight practically overnight. This is when I discovered a lack of accessibility in the beauty industry. I decided to turn my pain into a passion project and Blind Beauty was born. For the blind and visually impaired, the smell and texture of a product is more important than the look of the packaging. This is why I designed a very simplistic brand image and focused more on the feel and smell of what is inside the bottle. Also, for my blind customers, every product stocked by Blind Beauty will come ready with braille so you know exactly what you've picked up! As Blind Beauty is an online business, I have tried my best to make the website as accessible as possible with contrasting colours, easy to read font, large text and image description on all pictures.